A plant tour for several production firms is one of the most important promotional tools, from a desire to choice in a sales funnel for prospective customers. To distinguish itself from its rivals by communicating:
- What do they do (skills, technology, expertise)
- How do they do it (personnel, process)
- Why do they do it (shared vision, corporate culture)
It is not always easy, however, to have a prospect of a physical tour, requiring significant effort in terms of travel time and costs, in particular for companies dealing with clients worldwide. And Video comes in here. Video production company Toronto offers a well structured “virtual” tour that, if carried out properly, can also production efficiently and costly the impact of the actual live tour.
Showcasing the “What”
At the same time, the task is to capture the full size and scope of the project, focusing on unique technology and capabilities that illustrate the attention to detail, efficiency, precision, etc. The simple part is to film scenes from dramatic close-ups to internal drone footages that show the operating magnitude and size-and to transfer the images with servo-driven camera gimbals so that the video goes forward. Maybe it is more difficult to weaving together the individual video clips to tell an amazing story. One way to tell a story like that is to track the product from primary materials to finished goods through the development process.
Professional manufacturing is more than just a collection of cool technologies. It requires people and procedures for the safe and productive production process. And it can be very difficult to portray in a fascinating way visually. A good interviewer, who knows the main aspects of the production process, can provide interesting observations from the interviewees and a strong editor can effortlessly formulate a coherent tale from those individual sounds.
The shared vision and interaction and a strong and consistent organizational culture show that. The goal is to bring these people in front of the camera comfortably. Ironically, main executives may often be less relaxed under pressure to operate well on the camera than the production engineers and machine operators of the video production company Toronto. In such cases, when a person who might not be comfortable with an inscribed method needs a key point, On Point would use a teleprompter to ensure that the message is expressed clearly and concisely. Most of the time, however, a competent interviewer and a trained video editor support more persuasive footage in an unregistered interview phase.
A better approach might be to directly take the facilities and team to the prospects through the scope of online video. A video tour created by Video production company Toronto will potentially outdo a live tour as this video tour is specifically written and designed to take advantage of feedback from all the main staff, who on a particular day with a live tour can or can’t be reached.
If you want to carry your production storeys to consumers and prospects around the continent and around the world, please contact a well-known Video production company Toronto to do the job for you.