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4 Ways Explainer Videos Captivate Your Audience

Explainer videos are a great communication tool to grow your brand awareness and increase your conversion rate. For customers, these videos can be used to convey a message or deliver a tutorial in an easy, succinct, and engaging way.  So, what are explainer videos? These are short marketing video..

Apply Brand Personality Effectively to Corporate Video

Here’s a quote that we believe you might have heard somewhere before: “Personality is critical to success - for the brand as well as people. Don’t leave it to chance!” - Sir Richard Branson. If you think about it for a moment, you’ll quickly realize that a brand is what is considered the..

Beer Commercial | Behind The Scenes

How I shot a beer commercial in my house during the pandemic. Please note that no beer was harmed during the filming of this ad. https://www.youtube.com/watch?v=6EpPQ31LUuk For more of our work please check us out at: cinemetrixmedia.com

Planning for a Product Commercial – It’s More Than Just a Storyboard

A product video focuses on showcasing the product’s tangible benefits to its audience. However, getting a perfect shot for a product commercial within seconds is not an easy task, especially without proper planning. It’s even more difficult when you need to create a video that lasts long for ..

Wrist Watch Commercial | Behind The Scenes

 We recently picked up one these funky bi-colour hand held  ice light for this next product shoot. I wanted to do sometime different and this light was exactly what this product needed. This is the YONGNUO YN360III 3200-560000K Bi-Color+RGB Full Color Handheld LED Video Light. https://www...

Delivering Effective Personalized Video: Top 3 Tips for Businesses

Memories tell the stories of our lives. Now, it’s easier to remember them with the help of social media, specifically through a personalized video. For a while, we've seen how Facebook caught our attention with animated videos that remind us of our past memories. Along with the aid of technolog..

Allocating production schedule for Product Commercial | Behind the scenes

Behind every project, an enormous amount of time is spent producing it.. When creating a great product video only 5% of the time is spent actually shooting it. Well, for me anyways this is how it goes: when a project comes my way I spend about 70% of the time getting to know everything about that p..

Professional Product Commercial | Behind the scenes

How I made a PROFESSIONAL PRODUCT COMMERCIAL in my small studio with minimal equipment. For the past few years we at Cinemetrix Media have mainly focused on events, corporate and commercial videos involving live action and people. I didn't realize how incredibly challenging and at the same time gra..

Top 3 B2B Video Marketing Trends: Transform your Advertising in 2021

Remember HP’s Dear Future Me video campaign back in 2020?  By using the arts of animation and cinematography, HP created an emotional flow of heartening stories revealing how six high school graduates each wrote a letter to themselves, back in sixth grade. Now that we’ve gone through one-..

Key Differences Between Motion Graphic and Animation

Video content is not only a significant addition to the marketing plan but a crucial factor when it comes to digital marketing. 82% of web content is expected to be videos up to 2022, 15 times higher than in 2017. Video content also comes 50 times higher than plain text to perform the organic search..