Valuing Your Craft:

Why Getting Paid as a Video Production Company/Content Creator Matters Introduction: In today's digital age, video production has emerged as a powerful medium for storytelling, promotion, and engagement. As a video production company or content creator, your skills and expertise are in high demand..

Let’s talk about sound

Mastering Sound Recording for Video: Unleash the Magic of Captivating Audio! Lights, camera, sound! When it comes to video production, we often focus so much on visuals that we forget the crucial role sound plays in creating an immersive and engaging experience. Imagine watching a video with muffle..

Seek first to understand, and then speak. Be curious about your audience.

When creating a presentation, it's important to first understand your audience and their needs. Ask yourself, what do they already know, what do they want to know, and what will be most helpful for them to understand your message? Once you have a clear understanding of your audience, you can begi..

3 Tips for a Compelling Health & Wellness Corporate Video

In recent years, throughout such an unprecedented period of health toll, consumers have developed a sustained interest in investing in a healthy lifestyle, resulted in increased sales of health and wellness products. According to Google, the trend shows no signs of slowing down even in 2021, with..

4 Ways Explainer Videos Captivate Your Audience

Explainer videos are a great communication tool to grow your brand awareness and increase your conversion rate. For customers, these videos can be used to convey a message or deliver a tutorial in an easy, succinct, and engaging way.  So, what are explainer videos? These are short marketing video..

Apply Brand Personality Effectively to Corporate Video

Here’s a quote that we believe you might have heard somewhere before: “Personality is critical to success - for the brand as well as people. Don’t leave it to chance!” - Sir Richard Branson. If you think about it for a moment, you’ll quickly realize that a brand is what is considered the..

Beer Commercial | Behind The Scenes

How I shot a beer commercial in my house during the pandemic. Please note that no beer was harmed during the filming of this ad. https://www.youtube.com/watch?v=6EpPQ31LUuk For more of our work please check us out at: cinemetrixmedia.com

Planning for a Product Commercial – It’s More Than Just a Storyboard

A product video focuses on showcasing the product’s tangible benefits to its audience. However, getting a perfect shot for a product commercial within seconds is not an easy task, especially without proper planning. It’s even more difficult when you need to create a video that lasts long for ..

Wrist Watch Commercial | Behind The Scenes

 We recently picked up one these funky bi-colour hand held  ice light for this next product shoot. I wanted to do sometime different and this light was exactly what this product needed. This is the YONGNUO YN360III 3200-560000K Bi-Color+RGB Full Color Handheld LED Video Light. https://www...

Delivering Effective Personalized Video: Top 3 Tips for Businesses

Memories tell the stories of our lives. Now, it’s easier to remember them with the help of social media, specifically through a personalized video. For a while, we've seen how Facebook caught our attention with animated videos that remind us of our past memories. Along with the aid of technolog..