Allocating production schedule for Product Commercial | Behind the scenes

Behind every project, an enormous amount of time is spent producing it..

When creating a great product video only 5% of the time is spent actually shooting it. Well, for me anyways this is how it goes: when a project comes my way I spend about 70% of the time getting to know everything about that product. 5% goes into scripting and storyboarding so only 5% into shooting it and about 20% goes into editing and finalizing for client approval. And don’t get me started on how much time is spent deciding what equipment to use. That’s a whole other video.

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