Viral videos are not concerned with your brand’s benefits, features or pricing; they simply tell a story. If you aim to produce a video that is going to go viral, see that your focal point rests on boosting brand awareness, as opposed to any attempt to directly boost your sales. So without further ado, here are some tips to keep in mind that will raise the possibility of your video going viral.
One key reason why viral content actually goes viral is because it provokes the consumer’s emotion. Research has shown that people are far more inclined toward sharing video content that causes them happiness or amusement. Being the source of humor, compassion, excitement or any happy sentiment is good to aim for, in your efforts to gain traction for your brand.
Any reputable Video Production Company in Toronto would guide you to prepare a proper strategy to share your content. It’s a rare occasion when viral content spreads entirely organically. If you come across a video with millions of views you can be almost certain that it has obtained boosts from advertising. You would need to identify and do outreach to share your video to prominent figures and online communities that possess a high Social Networking Potential. This will give you a high chance of getting your content in front of as many eyes as possible.
Align with trending topics
While creating your marketing message, you would need to be aware of the trending topics in the world and find a way to align your content to it, without making it seem contrived. Stay on top of current events as well as popular marketing formats, which will enable you to gain traction from what is already trending.
Keep it short
In the age of digital media, people’s attention span is getting shorter. Your content needs to reflect this insight. Your consumers are more than likely watching your content on their smartphones. Content that has a high chance of going viral tends to be short and concise, anywhere from a few seconds to a few minutes, at most.